Investing in Modern Connectivity in Lake Lure

For more than 150 years, AT&T has invested in the networks that connect communities. From the first telephone call to today’s advanced fiber and wireless networks, our purpose has remained the same: to build communications infrastructure that helps people stay connected, supports public safety and creates opportunity.

That commitment was on display recently in Lake Lure. I was honored to join leaders from the Federal Communications Commission, the National Telecommunications and Information Administration, the First Responder Network Authority, the North Carolina Department of Information Technology, the Town of Lake Lure, federal, state and local elected officials, and the public safety community as we celebrated the launch of a new cell site and expanded AT&T Fiber availability.

The new cell site in the area boosts coverage along Highway 74 and Broad River. AT&T Fiber is also now available to more than 340 new residential and business locations in the Lake Lure area. This is in addition to the nearly 200 customer locations that already have access to AT&T Fiber.

These investments are about meeting the needs of today while helping the Town of Lake Lure and surrounding communities prepare for tomorrow. As more of daily life depends on fast, reliable networks, investments in modern communications infrastructure give communities a stronger foundation for long-term growth and resilience. It supports how families stay in touch, how businesses operate, how students learn, how visitors navigate and how first responders serve their communities.

The network upgrades also help strengthen public safety communications. The new cell site supports first responders and the extended public safety community on FirstNet®, Built with AT&T — America’s public safety network. It provides first responders with always-on priority and preemption and brings Band 14 spectrum to the area.

As the Lake Lure community continues to recover and rebuild from the impacts of Hurricane Helene, the event recognized the resilience of the community, the progress made and the opportunities that come with modern, reliable communications infrastructure. We are proud to invest in the Lake Lure community, and we appreciate the collaboration of the local, state and federal leaders, public safety partners and community members who helped make this progress possible.

Our work in the Lake Lure area is part of AT&T’s broader commitment across North Carolina. From 2021 through 2025, AT&T has invested more than $3.2 billion in our wireless and wireline networks across the state. These investments continue to expand AT&T Fiber, enhance wireless connectivity and improve network performance for residents, businesses and public safety agencies.

At AT&T, we look forward to continuing to build the modern, resilient networks that help communities stay connected — today and for the future.

What They’re Saying:

Brendan Carr, Chairman, Federal Communications Commission:

“I want to thank the telecom crews that have worked hard to build, restore, and expand service following Hurricane Helene. Investing in modern communications infrastructure is key to strengthening America’s communities and supporting long-term growth. AT&T’s investment in fiber and wireless infrastructure in Lake Lure will help enhance connectivity in the area and support the region’s continued recovery and resilience.”

Arielle Roth, Assistant Secretary of Commerce for Communications and Information and NTIA Administrator:

“When devastating storms like Hurricane Helene strike, Americans rely on first responders to answer the call and save lives. This new cell tower reflects FirstNet’s commitment to ensuring first responders have the reliable connectivity they need during emergencies. Thanks to the additional $2 billion in value for public safety secured by Secretary Lutnick earlier this year, we expect to see more coverage enhancements like this across the country. Congratulations to the Lake Lure community on its extraordinary recovery efforts.”

Michael Cannon, Executive Director and CEO, First Responder Network Authority:

“The FirstNet Authority is proud to stand alongside the brave and resilient communities of western North Carolina. We will continue to deliver on our promise to public safety in the region, bringing them the coverage, capacity, and reliability they need to keep residents and visitors safe throughout the Lake Lure area.”

Carol Pritchett, Mayor, Town of Lake Lure:

“For rural and remote communities like ours, reliable connectivity is essential infrastructure. It strengthens public safety communications, supports education and telehealth, and powers economic opportunity. We appreciate AT&T’s continued investment in the Lake Lure community with new wireless infrastructure and expanded AT&T Fiber availability. These investments will help provide residents, public safety, businesses and visitors with enhanced connectivity and opportunity – opportunity for innovation, improved emergency response, economic development, and a stronger future for our community.”

U.S. Senator Ted Budd:

“As Western North Carolina communities work to recover and rebuild, AT&T’s continued investment in Lake Lure will help strengthen connectivity, support economic recovery, and advance public safety through FirstNet’s dedicated capabilities for first responders.”

Trey Rabon, President, AT&T North Carolina:

“At AT&T, we are proud to invest in modern, resilient communications infrastructure that helps North Carolina communities stay connected. By expanding AT&T Fiber, enhancing wireless coverage and supporting public safety on FirstNet, we are helping deliver the modern connectivity Lake Lure’s residents, visitors and first responders rely on today and in the future.”

FirstNet and the FirstNet logo are registered trademarks and service marks of the First Responder Network Authority. All other marks are the property of their respective owners.

Related stories

Secret Link
p.after-p sub span { line-height: 20px !important; } .e-n-accordion-item-title-text { margin-top: 1.125em; border-bottom: 1px solid #8e8e8e; padding-bottom: .3em; clear: both; font-weight: bold; } .hide-print, .social-wrapper, .heading .elementor-widget-button, .heading-date, .button-wrapper, .table-of-contents-wrapper, .feed, .e-n-accordion-item-title-icon, .caption, .sd-post-categories, .heading-overlay .elementor-widget-heading:not(.elementor-widget__width-initial) { display: none !important; opacity: 0 !important; visibility: hidden !important; } .e-n-accordion-item-title { list-style:none; } .e-n-accordion-item > div, .author-info > span { display: block !important; max-height: none !important; overflow: visible !important; height: auto !important; visibility: visible !important; opacity: 1 !important; } .elementor-heading-title { font-weight: bold; } .e-n-accordion-item { display: block !important; max-height: none !important; overflow: visible !important; } .e-n-accordion-item .elementor-accordion-content { display: block !important; max-height: none !important; overflow: visible !important; height: auto !important; visibility: visible !important; opacity: 1 !important; } .key-insight-info .elementor-heading-title { font-weight: 400; } .key-insights { border-bottom: 1px solid #8e8e8e; margin-bottom: 18px; } .key-insights .key-insight-info { padding-bottom: 18px; } .author-meta { margin-bottom: 1.125em; }