AT&T Innovation and Investment on Display at Indy’s Final Four Weekend
AT&T Innovation and Investment on Display at Indy’s Final Four Weekend
Key insights
The 2026 NCAA Final Four men’s college basketball championship arrived in Indianapolis and AT&T was there for all the action. As a longtime sponsor of the NCAA, AT&T wanted to help bring the fun and festivities to every corner of the Indy community.
Our AT&T Indiana team participated in the March Madness Innovation Showcase, an event that brought together technology and sports. Businesses from Indiana demonstrated cutting-edge technology related to the sports industry, which is a growing sector in the state.
Celebrating AT&T Legacy in the Midwest
I had the honor to give remarks at this event and highlighted AT&T’s 150-year history of innovation. It goes back to when our Alexander Graham Bell made the world’s first successful telephone call on March 10, 1876.
Since then, AT&T employees and our technological advancements have been at the center of so many historical moments – including the first trans-continental and the first trans-Atlantic Ocean calls; bringing communications to soldiers during World War I and World War 2; and even the first call to the moon in 1969.
And we have even been a part of some key inventions in the sports world. In 1922, the first football game was broadcast over an AT&T wire hook-up from Chicago to New York. You probably don’t remember, but Princeton defeated the University of Chicago; the score was 21-18.
Or how about the “Photo-finish” timing apparatus used in multiple sports – that was developed at Bell Telephone Laboratories and was first used at a track meet in New York City.
AT&T‘s legacy of innovation continues right up to today. We introduced the latest example of this creativity during the Showcase.
Innovation Powering the Final Four
Final Four weekend at Lucas Oil Stadium was the first major sporting event to feature AT&T Turbo Live, a new feature that optimizes your mobile data during live events at select venues. It improves performance even in big crowds.
AT&T is the first to launch anything like this and anyone – no matter your carrier – can purchase Turbo Live. It boosts your service for a one-time fee during big events like the Final Four, so you can stream, text and post about every shot, from tip off to the buzzer.
Resources for Indianapolis Families
Events like the Final Four are about much more than basketball. Infrastructure improvements, hotel and restaurant revenues from visitors, and legacy projects by sponsors make a meaningful and lasting impact on the city. On the day of the semifinal games, AT&T wanted to do our part to make a longer-term impact on the Indianapolis community.
Alongside Human-I-T and the Boys and Girls Clubs of Indianapolis, we provided 200 refurbished laptops to local families in need. Watch here.
Access to connectivity and connected devices is vital in helping to bridge the digital divide. Recipients of laptops will now have access to school-based online learning, connect with family and resources, and build the skills they need to thrive in the digital world.
This was the third major donation of laptops to Indianapolis families and students over the past year. The effort is part of the AT&T Connected Learning initiative to help address the digital divide through internet accessibility, affordability and safe adoption. AT&T is committing $5 billion to help 25 million people get and stay connected to affordable, high-speed internet by 2030.
The devices were distributed at a community event at the Boys and Girls Clubs of Indianapolis – Wheeler Dowe, with food, games and a DJ.
The teams competing in the Final Four don’t get to that level without strong teamwork. And at AT&T, we know that none of these community and business efforts get done without collaboration. We’re grateful to all the organizations and public officials who helped make these events possible.